Back one summer in the late 70’s, James was introduced to oriental rugs in the warehouse of a major importer. At the time, Tabriz “hunting design” rugs in beige were all the rage; although rather insipid, the market was crazy for them. One day, he was given permission to open up some big, coarsely woven rugs rolled up in the back of the warehouse, which hadn't been touched all summer. As they were laid one on top of the other on the floor his heart was beating fast, running from end to end trying to take them all in. Two words immediately came to his mind: “barbaric” and “magnificent. With huge geometric patterns, in bold rusts, reds, ochre, and blues contrasted with ivory and beige. These were the Heriz. This experience began James' love affair with Heriz rugs that still runs strong to this day.


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Value by Design

Made with the finest natural materials and craftmanship, destined to last a lifetime and become more beautiful with age, our modern designs are timeless to match our quality, not trendy and fleeting. This assures that they will be appreciated and valued for generations.

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